From
Demo 08
- Company Address
- 6401 Hollis St.
Emeryville , CA 94608
- Phone
- 510-520-5000
- URL
-
www.leapfrog.com
- Corporate Officers
- Jeffrey G. Katz, President & CEO Bill Chiasson, CFO
Nancy G.
MacIntyre, Executive Vice President, Product, Innovation &
Marketing Bill Campbell, Senior Vice President, Consumer Sales
- Conference
- DEMO 08
- Market Segment
- Consumer Devices
- Funding
- Self-funded.
- Competitors
- Hooked on Phonics, VTech, Fisher-Price, Story Reader
- Product Description
- Tag
is the first portable learn-to-read system that fits in a
child’s hand.
With its extensive library of classic stories, Tag brings books to life
and instills a lifelong love of reading. Children simply touch Tag to
books in the Tag library to hear individual words, line-by-line reading
or entire stories. Parents can connect Tag to LeapFrog’s
online
Learning Path to upload data on their child’s progress and
download
content to match their child’s interests.
- Market Opportunity
- According
to the Book Industry Association, the reading market is $1.2 billion in
total retail sales, with the available market for learn-to-read toys
estimated at $250 million, for children’s books (including
hardcover,
paperback, audio and interactive) at $750 million, and for workbooks
and activity sets at $200 million.
- DEMO Says
- We
all remember books coming to life in childhood, figuratively at least.
Always innovative LeapFrog makes that cliché literal with
its Tag
Reading System. Tag reads aloud to kids and integrates comprehension
games into their favorite stories —a neat trick in itself.
But parents
receive a valuable benefit of their own, with logging data and progress
reports on exactly what little Susie is gaining from her reading. For
you geeks in the audience, the optical sensor technology is worth its
own look. In short, there won’t likely be a DEMO attendee
without an
interest in Tag.