Michael
Arrington
San Francisco based Browster definitely appears to be dead,
as GigaOm
reported earlier this week. I have been unable to get a confirmation (or any
response) from emails sent to CEO Scott Milener and one of the investors in the
company, and the site
has been up and down (mostly down) for the last few days.
Browster’s browser plugin let uses
preview sites on search results and some other sites without clicking through
to them. Our previous coverage is
here. We’ve also covered competitor Cooliris.
The fact that everyone connected
with the company is being so quiet about this is a little odd, given that the
site is down. Based on his LinkedIn profile, Milener is on to his next company,
Vieweo. Browser is not mentioned at all.
Browster raised $5.8 million in a
Series A round
of funding just a year ago, and had closed at least one
previous angel round with a number of individuals and funds.
August
14
Browster 2.0 makes MySpace
easier to use
Marshall
Kirkpatrick
Browser plug in Browster
released version 2.0 of its product this weekend and is aiming to make MySpace
profiles easier to view. A Windows download for IE and Firefox, Browster preloads
pages from search results and provides a live minibrowser when inserted
lightning bolts are hovered over. The new version also offers a live search box
supporting a number of web, blog and shopping search engines inside the
Browster window. Those search box results are combined with contextual ads.
Future features will also generate ad revenue.
This version’s biggest change is
that it makes the notoriously unnavigable profile pages on MySpace easier to
use. Users can hover over friend photos or username links on one user page and
get a preview of that friend’s profile in a Browster pop-up instead of having
to click through, wait for the painfully slow page load and then repeat with
the back button. Browster strips out the CSS hacks, music players and slideshows
that clutter many pages - and that represent a big part of the business model
of many startups profiled here! What’s left are the MySpace user’s “about me”
section and all their photos. Essentially, it’s a way to check out someone’s
friends and comment makers without having to leave one profile page and suffer
through multiple pageloads (though Browster itself is only so fast).
Browster may not be for everyone, but I actually find this new feature quite
useful.
The San Francisco based company, whose
CEO participated in our
recent video documentary about Web 2.0, aims to take a cut of ads served
inside their mini browser. One thing that can be said about the service is that
it only pops up its previews when you hover over the lightning bolt icons
instead of any time your mouse passes over any link. That’s a small distinction
but one that makes Browster far more usable than, for example, competitor Cooliris
(our coverage).
I think it’s a very useful idea, but unfortunately execution
is easier said than done. An eight by five series of one user’s friend photos
in rows can only be previewed vertically, one column at a time with the
Browster “next” button stopping at the bottom of each column. Search results
pages do navigate properly though.
The company’s revenue model is
through ads on search box results and future features will have ads around them
as well.
It’s mind boggling how many
companies are making MySpace plays these days, but if the site can maintain its
status as a virtual replacement for the rest of the web for many young people
then it makes sense. It might sound strange to think of a whole new release of
a preexisting product to target MySpace, but at an estimated
10k+ pageviews per second MySpace may be a big enough pie to make even
small pieces a viable business strategy. Or fickle teenagers may move elsewhere
and all these companies will adapt to the next fad social networking site. One
way or the other, crazy as it might sound, I think that providing ancillary
services for social networking environments is not a bad idea. If this
morning’s announcement included how much AOL paid for Userplane that these
sorts of strategies might appear all the more obviously viable.
|
August
11
Update - Browster (Firefox
surging ahead)
Michael
Arrington
Company: Browster
Previous Profiles: July 13,
2005 & August 3, 2005
Scott Milener, the CEO of Browster,
just left a very
interesting comment on our last Browster posting. After supporting Firefox
for only a couple of weeks (actually, about a week), it accounts for 1/3 of
total downloads:
thanks for posting and for the kind
words about Browster. We’re really happy to be supporting Firefox. We’re
now getting requests for Browstr on all platforms and all browsers - lots to
do!
interestingly our Firefox install
numbers are already 1/3 of our installs (thousands per day). it’s that kind
of acceptance that helps drive the Firefox community and companies like ours to
support the platform. please drop me a line with any thoughts about
improvements or any other ideas.
thx
Scott Milener
CEO
Browster
|
August
3
Update - Browster (for Firefox)
Michael
Arrington
Company: Browster
Previous Profile: July 13,
2005
What’s
New?
Browster announced Browster 1.0 for Firefox today.
See our previous profile for more
information on what Browster does.
From their Press
Release:
“SAN FRANCISCO , Calif. , August 2, 2005 - Browster, Inc. today announces
availability of its flagship product, Browster 1.0, as an extension for the
Mozilla Firefox browser. Browster is the first instant-page viewing product for
Firefox, providing users with the fastest way to view search results by simply
by mousing over a link. With Browster’s unique Next Page feature, Firefox users
can skip from result to result with zero delay. Browster users experience a
faster, easier and more fun way to browse the Web. Browster 1.0 for Firefox is
available now for free download from www.browster.com.
Browster pre-fetches Web pages
listed in search results and includes the first instant page rendering
capability. Users can then view this page, or the entire web site in the
Browster window. As users browse their search links, Browster’s patent-pending
LookAhead® technology displays the preview window as users roll their mouse
over a link. Browster for Firefox is a revolutionary, secure, lightening fast
way to preview web pages.”
We are very glad to see this
release. Browster will now be permanently installed and used. Great
application.
|
July
13
Michael
Arrington
Company: Browster
Launch Date: Beta in February 2005, Version 1.0 launched today, July 13, 2005
What is it?
Browster is a tool, available
only for IE (damn, I just lost half of my readers right there) that
pre-fetches content from links on a web page, and makes that content available
by mousing-over the link. Too see it visually click here.
So we dusted off IE (used only for
FTP these days), downloaded 334k of stuff and had at it.
Browster allows you to browse search
results more quickly and with fewer clicks. Browster will also pre-fetch
content from non-search sites if you tell it to (there are a couple of easy ways
to do this).
There is a nice feature to basically
scroll through search results quickly by clicking on an arrow. It’s hard to
explain but works very well.
Browster has CPC advertisements on
the top of its window. I don’t mind the ads, but the copyright holders of the
content they are showing may. I also wish they would have focused on Firefox
before IE…Even though IE still has a very large market share, it seems like
most of the cutting edge users are on firefox, or macs. Not having support for
those browsers is a serious mistake because your most important customers
(bloggers, for instance) won’t use it.
Tom Foremski wrote
about Browster a
few hours ago and pointed out a number of very serious flaws (we agree with
some, disagree with others). At the end of the day, our only real concerns are
those mentioned above (browser support and copyright infringement issues). From
a business model perspective, there’s very little that’s viral or sticky about
the product. That means ultimately their liquidity event valuation may be based
on their technology rather than their network.
It’s a great tool and as soon as
they support firefox I’ll use it regularly.
Additional Screen Shots:
Management Team:
Scott Milener, CEO and co-Founder
Jim Kelly, Vice President, Engineering
Steven Lurie, Vice President, Business Development
Wendell Brown, Chairman and co-Founder
John Zeisler,Member, Board of Directors
Link
Investors:
First Round Capital
Wendell Brown, co-Founder and Member, Board of Directors
John Zeisler, Venture Partner, Gabriel Ventures
Ken Sawyer, Managing Director, Saints Ventures
Rick Magnuson, former General Partner, Menlo Ventures
Robert Simon, General Partner, Alta Partners
Links
Relevant Links:
How it works
Faq
Press
About
Investors
Management
Scott Milener
(founder) blog