Why Amp'd Mobile Filed Chapter 11 1,527 Views

Specifically why did Amp'd Mobile file for Chapter 11? They owed money to a few people:

Verizon Wireless: $33 million
Motorola: $16 million
Vivendi: $10 million
BestBuy: $8 million
MTV Networks: $1.8 million

When coupled with other debts, the bill runs to about $100 million, which is more than they have in assets. And we're not even bringing up a little something called the gratuity. – Mark Wilson

Amp'd's full release post jump.



OFFICIAL STATEMENT FROM AMP'D MOBILE

On June 1st, 2007, Amp'd Mobile Inc. filed for protection under Chapter 11 bankruptcy to restructure the business. As a result of our rapid growth, our back-end infrastructure was unable to keep up with customer demand. We are taking this step as a necessary and responsible action to sustain and strengthen our momentum in the market place.

We expect to continue normal business operations throughout the reorganization process. We are confident that we will emerge from this stronger than ever for the following reasons:

* The strength of Amp'd Mobile's brand and high customer demand for the product.

* During the reorganization process, we are working with one of Amp'd Mobile's largest investors to obtain debtor-in-possession financing. Our investor supports our vision, strategic direction and business plan.

* Amp'd Mobile's senior management team remains largely intact as we continue to focus on improving and scaling our backend infrastructure.

We are committed to assuring Amp'd Mobile services remain uninterrupted and will continue to provide our customers with the best service possible.

Amp'd Bankruptcy... [moconews]

 

http://www.techcrunch.com/2007/06/02/ampd-mobile-implodes-burns-360-million-declares-bankruptcy/

Amp’d Mobile Implodes: Burns $360 million, Declares Bankruptcy

Duncan Riley

22 comments »

Mobile social networking company Amp’d Mobile has filed for Chapter 11 bankruptcy in the U.S. Bankruptcy Court in Delaware.

Amp’d Mobile competed with VelvetPuffin, Loopt and Helio in an attempt to deliver a compelling mobile based social networking product to a worldwide marketplace of 2.6 billion cell phone users.

According to mocoNews, Amp’d Mobile owes $33 million Verizon Wireless, $16 million to Motorola and $10 million to Vivendi. Smaller creditors include BestBuy at $8 million and MTV Networks: $1.8 million. Total debt is more than $100 million with assets less than that figure.

Amp’d Mobile had previously taken $360 million in funding over 5 rounds. Investors include RedPoint Ventures, Highland Capital Partners and Columbia Capital.

What can you say about a company that blows $360 million in funding other than wow! No doubt some people will see the demise of Amp’d Mobile as the tip of an industry iceberg and certainly it would be one of the biggest, if not the biggest corporate failures of a Web 2.0 related company. However, as much as it would be easy to draw that conclusion, Amp’d Mobile is not a typical Web 2.0 start up. The company is not a web only play; Amp’d Mobile provided EVDO mobile access and handsets in conjunction with their social networking platform. It probably sits more as a telco failure than a strict Web 2.0 one, but we’ve added Amp’d Mobile to the TechCrunch Deadpool none the less.



 

1.    Steve Macdonald

June 2nd, 2007 at 9:07 pm

These ventures are extremely risky. They are typically all or none: either monster success stories or absolute failures. It all depends upon whether they hit that magical tipping point…

2.    Alaska Miller

June 2nd, 2007 at 9:35 pm

LAUGH OUT LOUD.

Hey guys! Let’s scrape up $360 million and launch a phone company!! Just outright hilarious. Of course management all walked away with a good piece of that 360 mil.

3.    Host a web meeting in the next 5 minutes for free

June 2nd, 2007 at 9:43 pm

Hey whoever let them burn that much . AmpD was a MVNO and now anybody can become a MVNO. Try SONOPIA it is free and you can become another AMPD by just spending $50. Not that everybody would like to become one especially when it is going to the deadpool

4.    EP

June 2nd, 2007 at 9:44 pm

It really is amazing that so much money went into such a risky industry. I dont understand what the investors where thinking, with that kind of money poured in at what kind of exit valuation would they have been able to walk away happy? It seems like a really bad play ending in a worst case scenario.

5.    Jimmy

June 2nd, 2007 at 9:45 pm

So a company whose main business was being a phone company is web 2.0?

Man, that definition sure has gotten broad.

6.    Duncan Riley

June 2nd, 2007 at 9:49 pm

Jimmy
it was pretty much both, it was a phone company offering Web 2.0 functionality, it’s exactly why I noted it as such and certainly some of its competitors aren’t strictly phone companies either, you’ll see services such as VelvetPuffin and Loopt in the TechCrunch archives.

7.    Andrew

June 2nd, 2007 at 9:52 pm

seems like Web 2.0 now is any company that became successful or launched after the bubble burst

8.    Mike Malone

June 2nd, 2007 at 9:52 pm

Bankrupt doesn’t necessarily mean dead… the group of investors who are $360 million into this deal will probably want to salvage _something_. The company has done enough marketing/advertising to have a bit of brand recognition, which someone will probably find valuable… and they presumably have some sort of user base.

Basically, this may not be the last we hear of amp’d mobile.

9.    Host a web meeting in the next 5 minutes for free

June 2nd, 2007 at 9:58 pm

“Bankrupt doesn’t necessarily mean dead…”

when a founder lets his company go bankrupt..that means he is no more interested to run it.

of course the investors who have pumped ..millions of dollars..and feel duped…and who are not willing to face the fact that they made a wrong investment decision…will still be looking for some way to make the company stand on its own again…so that the investors can get maybe 10 cents of the dollar…

but..a startup without the original founder is like a patient in a coma.

10.                       EH

June 2nd, 2007 at 10:05 pm

A vintage turn-of-the-millenium story!

11.                       Doug Mehus

June 2nd, 2007 at 10:09 pm

It’s worth noting that Telus Ventures, the venture capital arm of Canadian diversified telco Telus Communications Inc., and also my wireless phone company, was a signficant investor in Amp’d. They also aggressively promote Amp’d to young users in e-mail marketing and on http://www.telusmobility.com/

Cheers,
Doug

12.                       india JACK

June 2nd, 2007 at 10:19 pm

Dude, all you guys are idiots…

AMP’d is pulling in $20 Million bucks a month from customers!!!!

That’s about $20 Million more than any of you guys have ever pulled in…

There will be. Little beelt tightening a dilution of equity and an AMP’d 3.0 that will be a Billion Dollar revenue generating company in 2 years…

You guys suck, how muchy of the $360 Million did you get?? NONE…..

It’s like you think AT&T and Verizon are customer centric companies….

If AMP’d is really up for sale there will be 20 companies with multi-billion $$ balance sheets ready to buy them….

13.                       Neil

June 2nd, 2007 at 10:34 pm

agreed, C11 doesn’t mean the end of the game, but in this case (according to 12) 20 mill revenue doesn’t cover the costs of running the operation which is a shocking statment to read.

As far as this story goes, I think it highlights the problems that Telco’s have in entering the SNS space. Sure, they have users, and yes they stand to make a hell of a lot of money from GPS, PSMS and also the opportunity to migrate users to new services in a non formal environment.

The problem is that using a SNS on a mobile phone isnt very interesting. The screen is just too small to make anything other than messaging interesting. I can see Telcos partnering with SNS to create synergy, or buying out an existing SNS and introducing mobile realted content, but the cahnces of someone like AT&T, BY etc building their own network from scratch are zero - IMHO.

14.                       Allen Stern

June 2nd, 2007 at 10:40 pm

I am with Jimmy - where is this Web 2.0? I mean the bodega down the block from me closed last week - maybe it was Web 2.0 too? They had an internet site  

The interesting thing here for me was that they offered me a job about 18 months ago.

15.                       Bryan

June 2nd, 2007 at 11:05 pm

MVNOs aren’t real wireless carriers. They just piggy back off of the real ones. More importantly, they have virtually nothing to do with Web 2.0 which is what TC is all about.

Thanks to Duncan for writing about so much stuff lately, but I dont think that any MVNO deserves to be written about on TechCrunch unless it has some real Web 2.0 roots in it.

16.                       will

June 2nd, 2007 at 11:13 pm

whats a “Mobile social networking company” ?

17.                       bigbuda

June 2nd, 2007 at 11:19 pm

Just walked by a amp’d mobile booth in my local shopping mall the other day, was wondering how they make any money…. a service that does not differentiate, a name few have ever heard of. The only company that has a chance is probably helio, been hearing lots of buzz about helio.

18.                       Mike Malone

June 3rd, 2007 at 12:01 am

I think the other lesson to learn from this bankruptcy is just how expensive it is to bring a consumer product to market. Starting a website is one thing — there is (comparatively) little upfront cost and you can scale as you grow. When you’re building a consumer product you need to do a lot of R&D, make a lot of investments (in people, distribution, manufacturing, etc.), and have a ton of publicity (which often ends up being the most expensive part).

Reminds me of some comments my brother has made about his experience at TiVo. He started there when the company was virtually unknown and had maybe two dozen employees. By the time he left he was the head of Product Marketing and the company had burned through several hundred million dollars in funds. That’s just the way it goes.

19.                       Laura

June 3rd, 2007 at 12:03 am

So, bankruptcy means their terrible TV ads will be pulled en masse, right? Because I’m betting that ate up a heckuva lotta cash. When will these old-skool people learn that TV ads are the worst 6 figures you can spend?

20.                       tapster

June 3rd, 2007 at 12:42 am

adding ampd to the dead pool is a little premature to be honest. Filing for Chpt 11 is a strategy, not closing of the doors

less sensationalist commentary on moconews - eg.
http://www.moconews.net/entry/.....perations/

21.                       myplaylist.biz

June 3rd, 2007 at 1:10 am

Well thats good news. Im looking forward to seeing more of the same in the next few months. These over funded VC backed cooperate losers don’t have what it takes, with either innovation, kudos, or fiber. Let the good times roll and all rejoice that there is one less monster in the water.

22.                       Jordy Mont-Reynaud

June 3rd, 2007 at 1:28 am

I have to say I agree with the folks who think the emphasis on Amp’d as a Web 2.0 company is a pretty big stretch.

For example, I’m not sure how you can claim that Loopt (a company with $5M in funding who distribute their mobile GPS app through carriers and MVNOs) is a competitor to Amp’d (an MVNO that raised $300M+ which sells phone service and hardware). Never mind the massive difference in size, if those companies did interact it would be as partners, not competitors.